A Brand ReFresh for the Outdoors
Downlite® has been manufacturing bedding with the world’s finest down and feather for over 40 years. With a division focused supplying the Fashion and Outdoor apparel industry, their branding needed a subtle shift to signal to Brand Partners that they know them and their needs.
The Process
1. Research
A questionnaire went out to key stakeholders, aimed at learning everything from the bigger picture to specific Brand pain points.
2. Brief
Using the Research as a basis, the creative challenge, approach and deliverables were defined.
3. Creative Development
Different directions and ideas were explored, with frequent check-ins and feedback.
4. Application
Once the refreshed Brand direction was approved, new and existing assets were created to match.
Hang Tags
Down + Feather Kit
An interactive and in-depth B2B seeding box with jars of down samples and an education product workbook.
Down + Feather Kit Booklet
Trade Show Booth
Concept Applications (Never produced)
