THE CREATIVE CHALLENGE

Helping eVent® Fabrics Re-introduce Themselves

With a rebranded product line and a bold new tagline, eVent fabrics needed a new Brand Book for customers to signal their renewed focus on creating high-performance, sustainable solutions.

Bold visual spreads, aspirational photography, and fresh new product diagrams brought to life the eVent fabric mission to empower you to defy the elements™.

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Diving into the Technology

Below are some 3D illustrations created to explore how eVent fabrics waterproof, windproof, and breathable technologies could be communicated. The end result of this work can be seen on the product pages in the Brand Book.