THE CREATIVE CHALLENGE
To attract more footwear Customers, PrimaLoft® needed eye-catching assets that make an impact.
PrimaLoft® is already well established as an innovative Brand providing high performance, sustainable insulation in jackets and apparel. The PrimaLoft® Footwear platform launch builds off that established reputation, and uses illustrative animation to inspire customers and capture their attention.
B2B Customer Portal Page
Creative was carried further through a full suite of assets hosted on PrimaLoft’s B2B portal for Sales and Customers to access.
Printed One-Sheeter
BTS Reel from the production agency, ORT Motion
Key-frame illustrations
