Welcome to PrimaLoft® House
PrimaLoft House is an exclusive media experience aimed at earning authentic and meaningful stories.
Journalists are invited to stay the weekend at PrimaLoft® House, where their accommodations are outfitted with the full range of PrimaLoft® technology. The result is an immersive experience where media can make unique connections and gain genuine interest.
THE CREATIVE CHALLENGE:
How do you design an immersive Brand experience without journalists feeling like they’re living in a trade show booth?
My solution focussed on creating a subtle, hospitality inspired sub-branding system around the activation itself that could be applied to everything from lanyards and tent cards to branded display installations. Playful graphics and copy paired with thoughtful and warm materials
Brand Story Artwork
I created custom artwork in various styles to hang throughout PrimaLoft House and integrate into the space, allowing journalists to discover brand stories on their own
