When your Why? is as big as the Planet
PrimaLoft P.U.R.E. (Produced Using Reduced Emissions) a proprietary technology that significantly reduces CO2 emissions. More than just a shift in manufacturing, P.U.R.E. represents PrimaLoft’s commitment to sustainable performance
Logo Mark
Beyond P.U.R.E.
The anthemic message of the launch video was central to PrimaLoft defining it’s uncompromising pursuit of performance and sustainability.